Mobile Media Update

Tuesday, September 13, 2005

Bluetooth Fairy...And Videos!

This week I was charged to accomplish many different tasks with all these cool gadgets that we have. After getting the new SIM chips for the Nokia 6620, I spent a good amount of time familiarizing myself with the amazing cellular device. Within minutes I was shooting pictures and video on the phone and bluetoothing them to just about any device that would accept it.

I also became familiar with the new iSight camera. After finally mounting it to the PowerBook I soon was conversing with friends on iChat and shooting short movies in iMovie. Using QuickTime Pro, I could easily transfer video files back and forth from the PowerBook to the cell phone.

Keeping podcasting on my mind, I also wanted to find out exactly which methods were suitable for recording audio to create any type of podcast. To view my detailed findings, please navigate your browser to the following link:

http://www.nmi.uga.edu/students/mlentz/audio/audio.html

MMI Time!

From now on I will be using the acronym MMI throughout my blog. Although you may think it stands for Michael's Marvelous Intuition, it actually refers to what I would like to simply put as a Mobile Media Idea! Several MMI's have been popping up in my head lately.

MMI 1: The website How Stuff Works (http://www.howstuffworks.com/) is a website dedicated to providing clear and reliable explanations on how stuff in this world actually work. Wouldn't it be a great idea to have enhanced podcasts or Pod Guides on the website to help show how things work?

MMI 2: Just like Shamp's Ultimate Dream, we could somehow push WAP messages to cell phones in a classlike setting. Send BIO 1101 to the shortcode Athens and recieve weekly updates such as Exam's dates, study sessions, cancelled classes etc for Biology class (or any class for that matter). Lazy students would love this!

MMI 3: Just for laughs! Take a large plastic box/container and place it strategically on the sidewalk in downtown Athens. Inside the big box put a nice fluffly pillow. Underneath the pillow will be a tooth. A Bluetooth server that is! This could be known as the "Bluetooth Fairy." Techno savvy consumers could approach this box on a daily basis to recieve updated promotions, advertisements, or announcements from various downtown merchants in the form of pictures, audio files, messages, or even movies. Think about it.

Last week we brought up the idea of using PDA's or old laptops as Bluetooth servers sitting in store fronts that could be used to push advertising to downtown merchants. This idea really caught my eye (I am an advertising major.) Customers with cell phones, PDA's, or even laptops could recieve real time JPEG coupons, Video Advertisements, or audio commercials all while they are in immediate proximity of that certain shop. What a great way to draw and keep customers! Privacy problems may arise, so we would have to be certain to watch out for that.

Until next time...

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