Mobile Media Update

Monday, October 17, 2005

Project Proposal

Michael Lentz
Athens SMS


Athens, Georgia is not just a city. It is a destination. A culture in itself. The city is home to countless restaurants, a variety of shopping experiences, a burgeoning music scene, and a plethora bars. Not many cities are blessed with having such a diverse atmosphere right next to a world renowned university. Many people that visit the city of Athens unaware of what the city has to offer. Local businesses are always chomping at the bit for new customers. Restaurants advertise across various mediums encouraging patrons to try their latest lunch special. Music venues strive to promote local bands and build a local “scene.”

The cell phone has shifted from a luxury item to basically a necessity in this day and age. Because cell phone usage is so prevalent, couldn’t we harness the cellular technology to help spread the wealth of information about downtown Athens? Wouldn’t it be cool if you could get text messages containing info and video content about restaurants, the music scene, bars, and shopping in downtown Athens right on your cell phone?

How It Works

A Step by Step process

1. A “stranger” equipped with only his cell phone walks into downtown Athens.
2. Signs in and around Athens would advertise the Athens SMS shortcode (284367), and explain its process.
3. To find out about Athens in general, the stranger would send the message “info” to the number 284367.
4. QuickReach would analyze this request and would automatically send back a service message containing a link.
5. The link could be opened using the cell phone’s internet browser and would display info about downtown Athens.
6. Within each particular link to a restaurant, music venue, store, or bar would contain video content and daily specials etc.
7. All text messages would be sent to the shortcode 284367. To get other content just look at the list of possible message choices.

info - Straight to Athens SMS homepage [HTML w/pics & links]
food - Links to restaurants [Video with "My Top Restaurants"]
music - Links to Music Venus [Video with "This weeks music entertainment]
shop - Links to stores for shopping/perusing [Video with special shop of the week]


Athens SMS requires several key pieces of technology for it to function correctly.

Cellular Phone: The mobile communication device that we carry with us every day is crucial to this operation. A cell phone with text messaging capabilities and the ability to play 3gp movie files. (RealPlayer etc)

QuickReach: Cingular’s application that allows users to communicate with a system to send and receive SMS messages.

Video Camera – Any device that is capable of recording video

Streaming Server – Server that allows video to be streamed instantaneously to cell phones


- Using Cingular’s QuickReach console, Athens SMS is only limited to cellular costomers using Cingular’s service.

- There are hundreds of businesses in downtown Athens. It would be impossible in the allotted time frame to focus on them all. It would be a challenge to pick out which establishments would be seen in Athens SMS.


-Need somebody to help filming video content between Nov. 2 and Nov 16. Only one other person is needed
-Need someone to help set up Streaming server (not good with that stuff)
Video camera

Time Table

Nov. 2 – Have all locations determined.
Nov. 9 – HTML for all pages and portals written. Completed QuickReach set-up
Nov. 16 – Have recorded all video segments. Upload. Fine Tune
Nov. 23 – Kinks = None (Should be finished)


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    By Blogger Slim, at 7:56 PM  

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